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10 Tips for Marketing Your Business with Facebook Groups

10 Tips for Marketing Your Business with Facebook Groups

10 Tips for Marketing Your Business with Facebook Groups
10 Tips for Marketing Your Business with Facebook Groups

The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message. For dramatic increases in the visibility of your company, you might:

  1. Search Groups for interests that you would expect your customers to have.

For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find many groups that are relevant to your business. Don’t hesitate to join them all, but make sure that you are making relevant posts and not just ones to sell your wares. You can get a reputation as a “spammer” and may be dropped from the group.

  1. Post to those groups, and do it often.

Posting more than once a day is helpful. More posts increase the likelihood that any individual member of the group will see your post. Join in on discussions and give your knowledgeable advice.

  1. Take advantage of daily posts and challenges.

Many groups have days where you can post a link to your other social media accounts, your website/blog, Facebook pages, and even your products or services. Make sure to take advantage of the opportunities and also follow the group rules. If they require you to comment on other individuals blog posts or share items on social media, then follow the rules and be a team player.

  1. Include links to your website or a call to action (“Click for more information” for example) with images.

Your first goal is to build exposure, and a large fan base is evidence of that growing exposure. If permitted by the group moderators, post links to your website or product pages. You want the group’s members to go to your Facebook page, where they will find more information about you, your company and your products.

  1. Create some item that can be emailed at regular intervals.

Whether in posts to the group or on your Facebook page, you should have a call to action – Sign Up For My Newsletter, for example. When visitors sign up for that newsletter you grow your email list, which can become an entirely separate marketing tool.

  1. Do not post only advertisements to the groups.

Also create posts that actually provide value, whether entertainment or information, to the reader. You want to build a relationship with the reader that makes them more inclined to trust your business.

  1. Whether posting ads or informative or entertaining posts, address problems that your product or service will solve for them.

It doesn’t have to be a blatant cry for their business. Just making people think about the problem and creating an awareness that you can help contributes to the relationship. For example, someone is inquiring about setting up a website and your business is website development. You can respond with helpful tips and also let it be known that you are a website developer with available services. Mention your website, but don’t go into a full marketing spiel.

  1. Use giveaways to encourage visits to your Facebook page.

Giveaways don’t have to be costly. An informative report that addresses visitors’ interests or can cost you nothing to put together and increase your Facebook fan’s interest in your business.

  1. Build relationships with individuals.

In all of your efforts, keep in mind that your success is dependent upon building a relationship with the individuals in the group and with the visitors to your Facebook page. Whether they are a few dozen or a few thousand, gear your campaigns to individuals, not groups.

  1. Be Honest.

Sure, that’s your intention, but don’t let promotional puffery slip over into false statements. Assume that the reader will at some point become aware that a claim or a promise was false. When they reach that awareness, all of your effort toward building a relationship is at risk. It is much better to promise less and deliver on every promise.

For an explosive growth in your Facebook Page’s fan base, and a corresponding growth in sales, there is no more effective single tool than Facebook Groups. Make them a consistent element of your marketing plan.

Are you part of a Facebook group or even moderate a group? How has being a member helped with your fan base and product awareness? Have you found success with obtaining new customers/clients or with a rise in product sales? Please leave a comment and share your experiences about Facebook groups.


10 Tips for Marketing Your Business with Facebook Pages

10 Tips for Marketing Your Business with Facebook Pages

10 tips for marketing your business with facebook pages
Marketing Your Business with Facebook Pages

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?”  Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be.

Facebook is where people are, with over 1.3 billion active users. And on any given day, 48% of them log on. You can target your desired demographic in that enormous audience by creating a Facebook Page, so let’s look at some ways to use a Facebook Page to market your business.

  • Create a page

That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

  • Add a cover and a profile picture

Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it.

  • Add a “Call to Action”

On the Cover area of your page, set up a call to action. Use it. Also use Call to Action buttons or links in your posts and in ads you create. Responses to a Call to Action build your fan base and create alternative ways to market to those fans.

  • Add a description of your business

This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.

  • Add contact information to encourage prospects to find you

Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, though, a leading function of the Facebook Page will be to drive traffic to it.

  • Post on your personal Facebook Profile to acquaint your friends with your Facebook Page

Ask them to Like your Facebook Page (another Call to Action!) and also ask them to share the page with their friends

  • Through your Page, connect with Facebook Groups that have the interests that you expect your customers will have.

There is no better way to increase your business’ exposure quickly.

  • Start posting and do it often

You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day.

  • Do not post only ads on your page

Your main reason for creating the page is to increase your business, but an advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as ads.

  • Allow others to post to your Page

This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads. There are options available to provide monitoring so you can protect your page from inappropriate language, for example.

Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. This one tool can start an exponential growth spurt.

Do you have a Facebook Business Page? Please share your personal pros and cons!

How to Choose a Domain Name

How to Choose a Domain Name

how to choose a domain name

Last week I talked about 4 Easy Ways to Find Your Blogging Niche and hopefully you were able to select a niche that is right for you. This week, I would like to discuss ways to choose a domain name.

For some, it is a no-brainer. They simply purchased their name as the domain and just add subdomains for every business website or blog that they run. For others, they would prefer to have their domain name represent the niche that they will be writing about or the company that they will be running.

Any way you look at it, you still need to figure out the best domain name for you based on the type of website/blog that your will be running. A few things to keep in mind; whatever you choose for your domain name, you will be trapped with it for the life of your website/blog. Okay, trapped is a pretty harsh word, but it is true. Whatever you select now will be with your blog domain forever because changing the name would mean starting over from scratch, reestablishing everything including traffic and rebuilding your brand.

Before I move on, I need to have a teaching moment. When I purchased my domain name, I didn’t have a full picture in mind as to what I wanted to do with my site. My first impression was just to blog about my dream of becoming a writer (hence the domain name pursuing my dream). I really wasn’t thinking about the future and eventually wanting to teach others ways to pursue their dreams nor about possibly doing some monetizing on the website. Since I already had traffic attached along with Twitter, Facebook, Pinterest, etc. under my domain name, it didn’t seem wise for me to change it. Because of the error of my ways, I have a hard time getting ranked and have to jump through a lot of hoops to get traffic and followers. This is why I decided to make a post about domain names in hopes that others would learn from my mistakes.

How to Pick a Domain Name

  • Using keywords

Many say to think about SEO right from the start and select a domain name that uses keywords to help with ranking and also with finding your site before others. A really good domain name will describe what your site is all about. You want your visitors to be able to know what they are going to see before the first click. For example, if your site is about designer handbags then try to get a domain name like “designerhandbags.com” or “designerbags.com”

  • Stick with dot com

The .com extension is the most popular top-level domain extension available. It is the most widely used extension and comes to mind when people are thinking about a website.

  • Think short and sweet

While you can have a domain name up to 67 characters long, it is generally accepted that the shorter the name the better. It is because it is easier to remember and there is less room for making mistakes when typing. Some other things to consider are that a short name is better for marketing and visually appealing when creating a logo or other business materials.

  • Spell it like it is

It may seem cute to call your blog “cozandeffect.com”, but are people going to remember how to spell it when they try to pull up your site. The rule of thumb is short, catchy, and easy to pronounce and spell.

  • Make it brandable

If you plan on selling a product or service, having a strong brand is important. Keep in mind the bigger picture though as today you might be selling one product, but in the future expand to a full product line. Calling your website “paperclips.com” is limiting while “officesupplies.com” makes it limitless.

  • Add a location

If you have a local business and are creating a website to go along with it, think of creating a domain name with the location or region in it. For example, you are a crafting store in a popular tourist area, so “LakeGenevaCrafts.com” might be a better domain name than just “crafts.com” if your customer base is local.

  • Use a hyphen

This is something that I wish I thought about when I was creating my domain name. I really wanted to be called “pursueyourdream.com” but it was already taken. I didn’t even consider trying the domain “pursue-your-dream.com”.  There is a debate on whether hyphens should or shouldn’t be used, but those who do say that it helps them with SEO ranking and it improves the readability of the domain name.

  • Use your name

Earlier I mentioned that there are bloggers who believe in using their name as a domain name instead of something trendy or part of a niche. The main reasons are that in the future, they want their name (and the branding of their name) to become a household name. This works great if you sell a service that you provide (coaching for example), if you are the service (guest speaker for example), or are (or will be) a published writer.

  • Is it available

When picking a domain name, don’t forget to also check other social media sites to make sure it is available. You want (for branding purposes) to be able to use your domain name as your handle on Twitter, Facebook, etc. A great source is knowem.com which allows you to check for the use of your brand, product, and personal (user) name on over 500 popular and social media websites.

  • Ask a friend

Before you buy your domain name, consider running the name by a few good friends. Since you are so focused on finding just the right name, your judgement could become clouded. Running it by a few friends allows you to see how well receive the name is, how easy it is for them to remember it, and get other useful insight.

Once you have decided on a domain name, you will need to see if the name is available and then register it. You can go to one of the many domain registrars (GoDaddy, Namecheap, DreamhHost) directly to purchase your domain name or if you already have a web hosting service (SiteGround for example), you can purchase the domain through them.

I hope that you have found this article helpful and would love to hear about your domain name choices. Stay tuned for next week when I discuss how to easily start a blog.


10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

Marketing Through Facebook

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own.

First and foremost, using your personal profile starts with personal relationships in building business relationships.

  1. Let your friends know about your business. Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.
  1. When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

share on facebook

  1. Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.
  1. You should also Allow Follows. When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

like and follow facebook

  1. Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.
  1. Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.
  1. Whatever the nature of your post, if there is any connection to your business, include business contact info or a link to your website.
  1. Always work to find ways to include a “Call to Action.” Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

call to action

  1. Use images intensively. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.
  1. Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile.

Do you use Facebook to market your business? What are some of the things you do to bring in new customers to your business?

Friday Freebies #5 – Fabulous Finds

Friday Freebies #5 – Fabulous Finds

Copy of Copy of Fabulous finds for You & Your blog

Hello and Happy Friday! This week I have included a number of free fonts and images along with the usual ebooks, ecourses, website apps, etc. And don’t miss out on the Just for Fun freebies from Smashwords which are available for the whole month of July.

Ebooks

At the time of this writing, these eBooks were listed as free on Amazon. Please double check the link before hitting purchase to make sure the items are still available at no cost.

Writing a Book a Week – Alex Foster

Learn how to be profitable writing a book a week for Kindle and other book sites. The process is a true test of discipline and character. Alex shares ideas that work for writing under this model and the motivation and mindset it takes to succeed. 4.5 star out of 5 star Amazon rating.

Email Marketing: Tips and Tricks to Maximize Profits – Larry Ellison

Email Marketing: Tips and Tricks To Maximize Profit sheds a powerful beam of light on what procedures you should implement to increase your sales and ultimately increase your profit. The focus of this Ebook is not only on what you need to concentrate on in your day to day business operations but it also gives you a keen insight into how your customers and potential subscribers perceive your communications. 5 out of 5 star Amazon Rating.

Make Money Online: 7 Effective Ways to Make Money Online – James Botello

7 Ways to Make a Side Income Online is written in a comprehensive manner to let the readers explore various ideas of earning an income online. This book will show you the step by step explanations of different types of media for providing a better understanding to amateur users. The online media platforms are very easy to maintain and do not require any huge investments as other businesses do. With minimum investment and modest involvement, you can expect generous returns. 4.5 out of 5 star Amazon Rating.

Webinars

Two Essential Strategies to Grow Your Email List – Melyssa Griffin

On Tuesday July 19th, Melyssa Griffin is hosting a webinar and sharing her top two list-building strategies that helped her grow her list from 2,000 to 30,000 subscribers last year. There will be two showings so claim your spot for 11 am PDT or 5 pm PDT.

Downloadables

Creative Market is at it again with some fantastic freebies to download. Just click on the picture and it will take you there.

Mix Redux by Mikko Sumulong

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Mix Redux is how your name is written on a mailing label, perfect for handmade and DIY themed projects.

Unique Magazine Mockups by Aleksey Belorukov

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Unique Magazine Mockups is a series of high quality mockups. It includes 22 exclusive mockup magazines in 3 views giving you endless opportunities for distinctive scenes creation.

 

Watercolor Feather Set by Just Create

feathers

Hand painted watercolor set of feathers for transparent backgrounds, layered fileelements, and seamless patterns.

Hand Crafted Vintage Logos by Markydtt

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Hand drawn vintage style logos that are 100% editable with free fonts included.

Volume 1 Texture Pack by Ryantheweave

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The pack includes 12 custom made vector textures. Each texture was uniquely made from high quality photography and developed carefully to provide you with a range of subtle effects to give your art that perfect amount of grit and grain

Link Ups

Mama’s Gone Crafty is now hosting a weekly crafter-noon party on Sundays. If you have something creative to share, stop by her blog to link up and share. Every participant can have a chance to win a FREE month of blog advertising and be featured in a weekly Fab Finds Post.

want we you 3

Just for Fun

For the entire month July over at Smashwords they are offering a huge selection of free ebooks in all genres. Just click on this link, add any of the books to your shopping cart, and enter SFREE at checkout.

Here are a few that I found interesting (just click on the individual book covers and it will take you right to their Smashwords page):

now that I am mature

grace bible study

self help 101

Inspirations

operation camilla

finding your career

Stay tuned for next week’s edition of Freebie Fridays were you will find a lot me free ideas for your business, blog, and you. Please feel free to comment and leave any freebies that either you are offering on your sites or feel the Pursuing My Dream readers might be interested in.

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