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4 Easy Ways to Find Your Blogging Niche

4 Easy Ways to Find Your Blogging Niche

4 Easy Ways to Find Your Blogging Niche
4 Easy Ways to Find Your Blogging Niche

Before you can start a blog or purchase a domain name (unless the domain name is your name), you want to discover your niche. You don’t want to dive head first into a niche and then later on down the line discover that it isn’t what you were looking for.

Four Ways to Find Your Niche

What are Your Areas of Interest (Choose Something That You Know)

You don’t want to start a blog on topics that have no interest to you. This is an easy way to run out of ideas, lose interest very easily, and probably cause you to stop blogging. I know there are many bloggers out there that say to blog only on topics that are moneymakers and this will bring in tons of money if you monetize your blog. I don’t believe in that principle. Your fans are not stupid and they will soon realize that if you are writing about something that your heart is not into, then you are just out to make a quick buck. They will soon stop reading your blog and won’t follow you or any of your social media links.

Others say to write about your passion, but that has drawbacks too. If your passion is red bugs, this topic might lead you to very few posts and even fewer followers.

Instead, choose an area that inspires you and shows your passion, but is also a topic of interest to others. Remember that you are blogging to share your interest and enthusiasm with others and maybe down the line might want to offer products/services to others that will pay money. Even if you don’t monetize your blog, you still want to have a following of like readers.

When you find a topic that brings out your passion, you are more likely to put the time and effort into your blog. Since it is a topic that inspires you, you are less likely to run out of ideas since you probably have studied the topic endlessly. One of my passions is writing and therefore I have books on writing, am part of writing groups, have pinned and saved links about writing, and follow other writers blogs and on social media. A really good blogging niche for me might be discussing ways to become a writer.

When you have passion for a particular topic, it shows through what you are writing. Your readers can feel that passion and become engaged. In the long run, it is this passion for your topic that will lead to a larger blog following.

Discover Your Passion

I enjoy cozy mysteries and like to spend my downtime sitting in my comfy spot on the couch getting engrossed in a good clean mystery. While I love reading these types of books, this is not one of my personal writing niches. The reason is that I can come up with a great book title and characters, but I can’t formulate a good story. So I leave that up to other writers and instead enjoy taking the time to read and review their books (which would be a great blog niche).

What I am trying to say is that some of your passions may not make a good blog niche, so you might want to take out a pen and paper to jot down a few things of interest to mull over.

  • What are your personal hobbies?
    • DIY
    • Collecting
    • Gardening
  • Are there any topics that you like to talk about?
    • Books
    • Sports
    • Travel
  • Do you have any expertise that family and friends ask your advice about all the time?
    • Parenting
    • Gardening
  • If you had free time, how would you spend it?
    • Exercising
    • Playing Sports
    • Baking
  • If you had a dream job (regardless of salary), what would it be?
    • Writer
    • Baker
    • Teacher

What Blogs Do You Follow

Take a few minutes and look at the blogs that you follow. Are you interested in any particular niche that strikes your passion? Why are you reading these blogs? Is there anything that draws you and keeps you coming back? This is the type of blog that you want to emulate. Notice I say emulate and not copy. There are way too many copycat blogs out there and originality is what brings in the readers.

Now start asking yourself these questions:

  • What are some of the things that my favorite blogs are not doing that I wish they would? Capture this market on your own blog. Earlier I mentioned my passion for cozy mysteries, many of the blogs out there are either author pages or review of the books themselves. I often hear fellow readers comment how they wish there was a place to discuss the books themselves. Well now, there you have a perfect niche to tap into; book discussions about style, characters, themes, and even locations.
  • Are there any areas that you notice people asking advice over and over again about? These are the topics that you want to tackle on your own blog. Perhaps baking is your passion and you follow numerous baking blog where you see comments from readers that are stumped by terminology or technique. These blogs might be focused on sharing food and recipes, whereas your blog could tap into that plus discuss terminology and show technique via pictures or links with YouTube.
  • Is the niche part of a saturated market? What can you bring to your blog that is new or different? I noticed that there are a number of blogs that target their market to the novice or the majorly advanced, but haven’t tapped into the middle ground. Going back to the food blog example from earlier, perhaps your market is the baker who mastered making cookies, but is not ready to create three-tiered ganache wedding cakes. What is the middle ground? Not everyone wants to be a master baker, but instead would like to wow their family with a special occasion cake or signature dessert.

Storyboard Your Posts

Yes, you heard me right! You have discovered your passion, found a possible niche to market, and know what holes to fill in the market that others haven’t tapped. Now is the time to storyboard or brainstorm a list of blog posts.

Could you only come up with less than a dozen? You might want to rethink your niche. Did you come with a few dozen topics and ideas that can be branched off into subtopics? There you go! I think you found your blogging niche.

Now that you found your niche, are you now ready to start blogging? Please post a comment as I would love to hear what topics you have chosen and how you decided on your niche.

Don’t forget to stop on by again! My next blog article will be on discovering your domain name.

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