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10 Tips for Marketing Your Business with Facebook Advertising

10 Tips for Marketing Your Business with Facebook Advertising

10 Tips For Marketing Your Business with Facebook Advertising
10 Tips For Marketing Your Business with Facebook Advertising

Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum results from Facebook Advertising, it just takes a few key steps.

Begin With a Clear Goal

Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building a contact list for future marketing efforts. Everything about your ad should be constructed with your primary goal in mind.

Choose the Geographic Area

Does your business only serve your local area? Do you sell products that can easily be shipped anywhere in the world? For either of these cases or anything in between, you can tailor the regions where your ads will appear to match your needs.

Customize Your Ad for The Demographic You Wish to Reach

Because of the information Facebook collects about its users, you can define the advertisement’s target market based on age, gender, location, interests, or several other criteria. Combining those criteria allows you to be specific when you construct your ad for that target.

Direct Your Ad to Existing Contacts

Upload a customer or contact email list. Any of the people on that list that are also Facebook members will receive your ad.

Set Your Budget

You can choose to run ads continuously or for a particular period, and you can select how much you are willing to pay. Budgets are set as a maximum daily expenditure or total expenditure over the duration of the campaign.

Use Images

Images receive far more interest and generate higher response rates than text-only ads. Consider creating multiple ads with different images to examine their relative effectiveness.

Use Facebook Ad Manager

Ad Manager accumulates metrics on responses to your ads and presents them in comparison to goals established when the campaign was initiated. Using the information available, you can alter the campaign, changing the budget or target market or even completely re-creating the ad. A big plus – Facebook Ad Manager is available as a smartphone app.

Use Conversion Tracking

With Conversion Tracking, you place JavaScript code on your website that tracks visitors’ actions. That JavaScript sends info to Facebook, where it is compared with their record of prospects that looked at or clicked on your ad. Among other things, you can determine how many people viewed your website or made a purchase after seeing your Facebook ad.

Boost your posts

Boosting a post is a different type of advertising. Boosting a post causes it to appear higher in the News Feed of the ad recipients, thus raising the likelihood that it will be seen. You can have any post boosted, increasing its exposure.

Always include a Call to Action

Salespeople know the axiom “Always ask for the sale.” Professional salespeople do not present information to prospects and hope they will choose to buy. They offer the information and ask the prospect to act – to make the purchase. You need to do that in every ad you create. Depending upon your desired response, include buttons or links asking the reader to respond. “Click Here to Buy,” “Like This Page,” or “Click Here to Receive My Newsletter” for example.

Follow these tips in creating Facebook ads and expect a transformation of public response to your advertising.

Have you used Facebook advertising? Did you have any additional recommendations concerning Facebook advertising? Please comment and share your experiences or even questions concerning FB ads.

 

Self-Publishing Webinar for Bloggers

Self-Publishing Webinar for Bloggers

I usually save this for Freebie Fridays, but an exclusive webinar just came through my email and it is for tomorrow July 6th.

Are you a blogger or online entrepreneur hustling to find reliable income streams? Have you considered writing books, but you aren’t sure how to do it the right way or if it will really be profitable? Bloggers are uniquely positioned to be successful with self-publishing, and Barrie & Steve will show you the exact steps to leverage your platform, content, and expertise to build recurring income.

Barrie Davenport Co-Founder Authority Pub Academy

Barrie is a certified coach and top-ranked personal development blogger who is the author of 11 books and counting. She has used self-publishing to boost her online business and income and to attract coaching clients and over 600,000 monthly blog visitors.

Steve Scott Co-Founder Authority Pub Academy

Steve is a multiple best-selling author who has built a full-time 6-figure business around self-publishing books, with over 70 books and counting. 

In the webinar you will learn:

-How to nail down profitable book topics based on your blog niche

-The best ways to use your blog content to write multiple books

-The secrets to writing multiple books a year, even if you’re super busy

-How to ensure your books stand out from the crowd and fly off the shelf

-The best way to turn your blog followers into raving book fans

If you want to take your blog to the next level and turn your content and expertise into an income stream, this FREE webinar is just for you. Just click on the image below to take you to the registration page.

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How to Succeed in Making Money Online – Affiliate Marketing

How to Succeed in Making Money Online – Affiliate Marketing

How to Succeed in Making Money Online: Affiliate Marketing

How to Succeed in Making Money Online (Series Part 1)

In this special money making online series, we will discuss five potential ways to make income online.

As you may know, individuals can make a few dollars working online or with a little hard work they can make a whole lot more. How many times have you seen online ads and email messages touting “make $10,000 a month running a blog”? What you earn depends on which direction you go and what kind of work you decide to go into. Some people choose to focus only on one area which brings in a smaller paycheck, while others like to diversify their areas.

Successful online marketers recommend using a variety of income potential ways to bring in the most earning possibilities. It’s always better to have some variety when it comes to making money. That way, if one avenue suddenly changes or stagnates, you will still be making money in your other endeavors.

Many of these methods of making money online require little or no money to get started – and you can build them quickly. Even if you don’t have all of the knowledge you’d like to have about what niche you’d like to get started in, that’s not important as you can learn as you go along.

Affiliate Marketing

Affiliate marketing can be an easy way to make money because you don’t have the time and expense of creating your own product. But out of the various business branches you can get into, affiliate marketing might bring sales, but it also might take longer to start paying out for you if you’re promoting on sites that have a two-month payment window, like Amazon Associates.

As a general rule, affiliate marketing is not the answer if you’re in a bind and need quick cash. This is more of a long-term, steady type of way to bring in an income.

There are a few ways that affiliate market can pay off. If you’re someone who has a platform (such as a blog/website, Facebook group, Instagram, Twitter, or YouTube channel), then you’re already ahead of those who don’t. Affiliate marketing works best if you have an audience in place that trusts you.

If people don’t trust you, then they’ll be more hesitant to buy from you. To build this needed trust with your audience, you have to make sure that you’re open about any connection that you have to the product. Always disclose if you are an affiliate, personal customer, or product tester.

If you received a free copy of the product in exchange for a review or for promoting it, then you have to disclose that information. Second, never promote a product that’s junk or is questionable just to make a sale. If you do that, your audience will feel duped and will refuse to trust your recommendations in the future.

On any products that you do promote, make sure that they are items from marketers who are known to provide excellent customer service. On my personal website, I include sidebar links and the occasional in post link to products and services. My policy is not to advertise, endorse, or affiliate with any product or service that I don’t personally use nor have first-hand knowledge of its effectiveness.

If you’re sharing a product from a marketer who has poor customer service, that will reflect badly on you. When you look for products to promote, you’ll want to make sure that you don’t put all of your eggs (potential commissions) in one basket.

In the past, many affiliates relied solely on Amazon for their earnings. Then when some states wanted to charge a tax on purchases from Amazon, the affiliate programs in those states ended up being shut down.

Because of this issue, affiliates in those states were left scrambling to find other affiliate programs to replace this lost income. One of the biggest issues that puzzle people who want to get started in affiliate marketing is not knowing which products to promote.

Finding ideas in this area is fairly easy as all you have to do is look at your own life.  If you create content about fitness and use at-home exercise equipment, then you could write reviews about the products you use and include affiliate links to some of them.

You want to be careful that you don’t overdo it with links or your audience and search engines might think your site is a spam site. Some experts recommend that you don’t just rely on banners on your site.

When you’re first starting out, it can be tempting to assume that banners will be your biggest money makers since they’re front and center – but the truth is that most banners don’t convert very well. That is because most readers see banners and think of them as advertisements. So they ignore them. It’s called ad blindness, or banner blindness. What does work is having a contextual link.

This is a link in the middle of whatever content you’ve written about a product. You can include these links in reviews or articles on your site about the item. Another way that you can find products to promote is to see what other marketers and bloggers in your niche are successfully promoting.

Don’t be afraid to promote the same products because you may reach readers that don’t read or subscribe to your competitors’ sites. They might simply trust you more than someone else.

Even if a reader is subscribed to your mailing list and your competitors’, you still have a good chance of making a commission since studies show that some buyers will only make a buying decision after being exposed to the same product multiple times.

Popular Affiliate Programs

  • AdSense (Google AdSense) – is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

For more information, check out Googles AdSense policies.

  • Amazon Associates – when website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use.

For more information, check out Amazons Associates guidelines.

  • SiteGround Referrals – when website owners/bloggers refer SiteGround on their website, they have the earning potential of receiving free web hosting services.There are people that never pay renewal fees for their hosting services at SiteGround, simply because they have shared their experience and have recommended SiteGround to other users
  • Clickbank Affiliates – in exchange for your promotion of a third-party product, you will receive a percentage of sales every time a customer makes a purchase through your link.

For more information, check out Clickbank Affiliate Marketplace.

  • CJ Affiliate (formerly Commission Junction) – whether it’s monetizing website traffic, driving more sales or finding more customers, CJ understand that the clients’ goals are CJ’s goals. For more information, check out CJ Affiliates Overview.

If you like what you are learning then stay tuned for part two of the money making series where we will discuss creating information products to sell and bring in passive income.

Do you use affiliate marketing? Are there any affiliates that have not been previously mentioned that would be of interest to those wanting to make money online? Please use the comment section below with you affiliate program successes.

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