Browsed by
Tag: advertising

10 Tips for Marketing Your Business with Facebook Advertising

10 Tips for Marketing Your Business with Facebook Advertising

10 Tips For Marketing Your Business with Facebook Advertising
10 Tips For Marketing Your Business with Facebook Advertising

Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum results from Facebook Advertising, it just takes a few key steps.

Begin With a Clear Goal

Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building a contact list for future marketing efforts. Everything about your ad should be constructed with your primary goal in mind.

Choose the Geographic Area

Does your business only serve your local area? Do you sell products that can easily be shipped anywhere in the world? For either of these cases or anything in between, you can tailor the regions where your ads will appear to match your needs.

Customize Your Ad for The Demographic You Wish to Reach

Because of the information Facebook collects about its users, you can define the advertisement’s target market based on age, gender, location, interests, or several other criteria. Combining those criteria allows you to be specific when you construct your ad for that target.

Direct Your Ad to Existing Contacts

Upload a customer or contact email list. Any of the people on that list that are also Facebook members will receive your ad.

Set Your Budget

You can choose to run ads continuously or for a particular period, and you can select how much you are willing to pay. Budgets are set as a maximum daily expenditure or total expenditure over the duration of the campaign.

Use Images

Images receive far more interest and generate higher response rates than text-only ads. Consider creating multiple ads with different images to examine their relative effectiveness.

Use Facebook Ad Manager

Ad Manager accumulates metrics on responses to your ads and presents them in comparison to goals established when the campaign was initiated. Using the information available, you can alter the campaign, changing the budget or target market or even completely re-creating the ad. A big plus – Facebook Ad Manager is available as a smartphone app.

Use Conversion Tracking

With Conversion Tracking, you place JavaScript code on your website that tracks visitors’ actions. That JavaScript sends info to Facebook, where it is compared with their record of prospects that looked at or clicked on your ad. Among other things, you can determine how many people viewed your website or made a purchase after seeing your Facebook ad.

Boost your posts

Boosting a post is a different type of advertising. Boosting a post causes it to appear higher in the News Feed of the ad recipients, thus raising the likelihood that it will be seen. You can have any post boosted, increasing its exposure.

Always include a Call to Action

Salespeople know the axiom “Always ask for the sale.” Professional salespeople do not present information to prospects and hope they will choose to buy. They offer the information and ask the prospect to act – to make the purchase. You need to do that in every ad you create. Depending upon your desired response, include buttons or links asking the reader to respond. “Click Here to Buy,” “Like This Page,” or “Click Here to Receive My Newsletter” for example.

Follow these tips in creating Facebook ads and expect a transformation of public response to your advertising.

Have you used Facebook advertising? Did you have any additional recommendations concerning Facebook advertising? Please comment and share your experiences or even questions concerning FB ads.

 

10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

Marketing Through Facebook

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own.

First and foremost, using your personal profile starts with personal relationships in building business relationships.

  1. Let your friends know about your business. Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.
  1. When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

share on facebook

  1. Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.
  1. You should also Allow Follows. When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

like and follow facebook

  1. Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.
  1. Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.
  1. Whatever the nature of your post, if there is any connection to your business, include business contact info or a link to your website.
  1. Always work to find ways to include a “Call to Action.” Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

call to action

  1. Use images intensively. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.
  1. Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile.

Do you use Facebook to market your business? What are some of the things you do to bring in new customers to your business?

Enjoy this blog? Please spread the word :)