10 Tips for Marketing Your Business with Facebook Groups

10 Tips for Marketing Your Business with Facebook Groups

10 Tips for Marketing Your Business with Facebook Groups
10 Tips for Marketing Your Business with Facebook Groups

The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message. For dramatic increases in the visibility of your company, you might:

  1. Search Groups for interests that you would expect your customers to have.

For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find many groups that are relevant to your business. Don’t hesitate to join them all, but make sure that you are making relevant posts and not just ones to sell your wares. You can get a reputation as a “spammer” and may be dropped from the group.

  1. Post to those groups, and do it often.

Posting more than once a day is helpful. More posts increase the likelihood that any individual member of the group will see your post. Join in on discussions and give your knowledgeable advice.

  1. Take advantage of daily posts and challenges.

Many groups have days where you can post a link to your other social media accounts, your website/blog, Facebook pages, and even your products or services. Make sure to take advantage of the opportunities and also follow the group rules. If they require you to comment on other individuals blog posts or share items on social media, then follow the rules and be a team player.

  1. Include links to your website or a call to action (“Click for more information” for example) with images.

Your first goal is to build exposure, and a large fan base is evidence of that growing exposure. If permitted by the group moderators, post links to your website or product pages. You want the group’s members to go to your Facebook page, where they will find more information about you, your company and your products.

  1. Create some item that can be emailed at regular intervals.

Whether in posts to the group or on your Facebook page, you should have a call to action – Sign Up For My Newsletter, for example. When visitors sign up for that newsletter you grow your email list, which can become an entirely separate marketing tool.

  1. Do not post only advertisements to the groups.

Also create posts that actually provide value, whether entertainment or information, to the reader. You want to build a relationship with the reader that makes them more inclined to trust your business.

  1. Whether posting ads or informative or entertaining posts, address problems that your product or service will solve for them.

It doesn’t have to be a blatant cry for their business. Just making people think about the problem and creating an awareness that you can help contributes to the relationship. For example, someone is inquiring about setting up a website and your business is website development. You can respond with helpful tips and also let it be known that you are a website developer with available services. Mention your website, but don’t go into a full marketing spiel.

  1. Use giveaways to encourage visits to your Facebook page.

Giveaways don’t have to be costly. An informative report that addresses visitors’ interests or can cost you nothing to put together and increase your Facebook fan’s interest in your business.

  1. Build relationships with individuals.

In all of your efforts, keep in mind that your success is dependent upon building a relationship with the individuals in the group and with the visitors to your Facebook page. Whether they are a few dozen or a few thousand, gear your campaigns to individuals, not groups.

  1. Be Honest.

Sure, that’s your intention, but don’t let promotional puffery slip over into false statements. Assume that the reader will at some point become aware that a claim or a promise was false. When they reach that awareness, all of your effort toward building a relationship is at risk. It is much better to promise less and deliver on every promise.

For an explosive growth in your Facebook Page’s fan base, and a corresponding growth in sales, there is no more effective single tool than Facebook Groups. Make them a consistent element of your marketing plan.

Are you part of a Facebook group or even moderate a group? How has being a member helped with your fan base and product awareness? Have you found success with obtaining new customers/clients or with a rise in product sales? Please leave a comment and share your experiences about Facebook groups.


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6 thoughts on “10 Tips for Marketing Your Business with Facebook Groups

  1. Hey Sue,
    I’m a huge fan of Facebook Groups for marketing your blog + biz.
    I’m learning what is most effective for my business and it’s also great to just engage with people in your industry/target audience.
    And… It’s just so much fun!

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